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【With the same author name:【Wang Tao】 Found 5 articles】 /Page Order by: Asce Desc

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HUMAN RESOURCE MANAGEMENT | F270

A Literature Review and Prospects of Resilient Leadership in the VUCA Era

Wang Tao, Zhan Xiaojun, Yang Wei

In the development environment of VUCA, the importance of leadership becomes more and more prominent. Resilience, as an indispensable quality of leaders, is a key factor affecting the sust...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20220621.101

Foreign Economics & Management, Vol. 45, Issue 02, pp. 3 - 21

| F713

The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands

Wang Tao, Yu Xue

Consumers increasingly rely on online reviews to help them make consumption decisions. Meanwhile, online reviews also facilitate the comparison of product information. Consumers typically ...

First published at: Jul 01, 2019

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doi:10.16538/j.cnki.fem.2019.07.009

Foreign Economics & Management, Vol. 41, Issue 07, pp. 125 - 136

| F270

Culture Mixing in the Adaptation of Multinational Brands’ Localization: Review and Prospects

Xiong Shasha, Wang Tao, Zhao Peng

In recent years, more and more well-known western multinational brands effort to adopt the host country’s cultural elements in the marketing and product design, such as Starbucks sel...

First published at: Jul 01, 2018

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doi:10.16538/j.cnki.fem.2018.07.009

Foreign Economics & Management, Vol. 40, Issue 07, pp. 113 - 128

| F270

A Literature Review of Cuteness in Marketing

Xie Zhipeng, Wang Tao, Zhao Jing

Cute designs can be frequently found in products, brands and advertisements. Scholars have paid close attention to cuteness, and yet the existing literature scatters throughout sociology, ...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.005

Foreign Economics & Management, Vol. 40, Issue 05, pp. 56 - 68

| F270

How to Achieve Effective Communication in Brand Globalization: A Multi-case Study Based on Social Movement Theory

Wang Tao, Wang Yuanfu, Huang Jing

Nowadays, brand globalization is the route multinational enterprises must take to enter the international market and establish global brands. Many scholars have investigated how multinatio...

First published at: Jun 01, 2017

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doi:10.16538/j.cnki.fem.2017.06.004

Foreign Economics & Management, Vol. 39, Issue 06, pp. 39 - 53

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